Content Marketing Services
We defined content marketing on our What Is Content Marketing? page as, “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Pathmaker Marketing offers a broad range of Content Marketing Services, from simple to robust and from DIY consultation to an elegant turn-key package developed exclusively for your business by our expert staff.
The term WYSIWYG (What You See Is What You Get) was commonly used in the last decade of the 20th Century as people migrated from cumbersome mainframe systems to PCs. It referred to the ability to see your end-product on-screen. The terminology was originally used to describe oneself as open and honest. The Pathmaker team will craft your website content so customers will clearly understand who you are and what you do.
We can work with you to develop a clear strategy that makes your content distinctive and appealing.
We can build a persona for your site that screams, “What you see is what you get!”
We can maximize the effectivity of your site, including crisp, clean, compelling content in the text body, the headings, the page titles and other elements of your site that are often neglected.
We can keep your content up-to-date in terms of both changes in your business and in changes in the internet and how your site relates to those changes.
We can create an editorial calendar to ensure that your site is always relevant
We can proof and edit your blog posts, or we can write them for you.
We can ensure the best usage of keyword content.
Well, you get the idea. People realize that the internet is a powerful marketing tool, so they often wonder why their website doesn’t generate the traffic and results they expected. The reason is that there is a huge difference between creating a site and making it effective.
Pathmaker Marketing has an enviable track record of success with internet marketing. Call us today and let us show you how we can help you make your online presence more successful. You may reach us at 800.224.2735.