Content Marketing Services
One of the keys to content marketing services via blogging and writing is ensuring that you understand what the goals of each aspect actually are. In regard to Pathmaker Marketing’s involvement in this realm, the services we offer include:
- Social Media Content
- Website Writing
- Landing Page Writing
- eBook Content
- Editing Services
As you undoubtedly already know, when blogging became popular in our society it was a non-business oriented activity. People would write about everything from which restaurant they ate at the night before to what color they were thinking about painting their living room. When blogging crossed over into the business realm, however, it took on a special goal all of its own. Blogging, in the business world, should be used by a businessman so that they can present themselves as an expert in regard to the product or service that they provide.
Understanding this important aspect of content writing, Pathmaker offers blogging services on two different levels: We can either ghostwrite your blogs, or write the blogs as part of your staff. The difference, of course, is that if we compose them as a ghostwriter our voice will be in the first person, and we will be writing as though we are you. As a staff member blogger, we will be quoting you as the authority, but will be writing the blogs in our voice.
Currently there are numerous channels to Social Media, but most roads lead through Facebook or Twitter. In the case of the former, we will maintain your Facebook page, posting new content as frequently as you deem proper and supplement the written content with images and/or videos. These posts will be geared to drive up engagement and interaction, to get you into the News Feed for viral reach, and also drive Facebookers to your blog or website.
Our expertise in Twitter allows us to develop messages of 140 characters or less, allowing you to send them out. Their goal, which is somewhat similar to that of the Facebook page, is to send people to another locale - either your Facebook page, blog page, or website.
Unlike your blog, which is meant to present you as an expert in your field, website pages are meant to give the reader an immense amount of information about you, your business, and what you do or offer. Typically, your website will have multiple pages, each devoted to a different aspect of your business. Studies have shown that more is better than less, and that your website needs to be constantly improved by the addition of more content - especially if yours is one of those businesses that notices upgrades and improvements due to technology.
While being an information provider is one of the major goals of your website it definitely is not the only thing it should do. Rather, it should be able to be a lead generator, or in some cases, even lead to a sale!
Like all of the other aspects of CONTENT MARKETING SERVICES VIA BLOGGING AND WRITING, the landing page has a very specific goal in your marketing plan. Succinctly, the landing page is dedicated to conversions. As a result, it can be said that they are more motivational than informational.
The landing page should offer something, and provide a call to action. They are used to get leads or make a sale. The call to action utilized will vary, depending on the objective of that particular landing page.
Without meaning to appear too rudimentary, when it comes to CONTENT MARKETING SERVICES VIA BLOGGING AND WRITING and e-books there are several salient points that need to be understood:
- An e-book is still a book!
- E-book refers to basically two different aspects:
- The format the book will be presented in.
- The form of marketing that will be needed to make sales a reality.
With the above information in mind, Pathmaker Marketing can assist their clients in three different ways:
- We can serve as ghostwriters and actually help you write the book.
- We can convert already completed manuscripts that are in a hard copy format to an e-book format. See eBook Publishing.
- We can assist in the marketing of the books once they are in the e-book format.
There is a subtle issue here that is often overlooked - there is a difference between editing and proofreading. In essence, it can be said that editing is an extreme form of proofreading. Proofreading, of course, checks for spelling, grammatical, and punctuation errors. Editing, true editing, on the other hand, might result in content changes and, in some cases, major re-writes. Our goal, of course, is to offer as extensive of a service as the client desires.
As you can see, when it comes to content marketing services via blogging and writing, Pathmaker Marketing runs the full gamut in regard to what we can offer. To discuss how we can best assist you with these various services, contact Pathmaker at 623-322-3334. Randall and the Pathmaker Marketing staff will work diligently to provide you with everything you may want when it comes to your Content Marketing needs!