Content Marketing Services Glendale Arizona | Pathmaker Marketing

Have Us Tackle Your Blog, Webpage, Facebook Posts, eBook, or other writing task using our Experienced Team of Writing Professionals!

Contact Us About Your Blogging or Writing Needs
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So you want to blog or write — but don't know where to start!

We're happy to help! Our writing team can research your business topics, propose a series of article ideas, and then write your blogs, webpages, and/or Social Media posts, to keep your company talking to your constituents!

Enjoy the benefits of an income stream without the hassles of shipping product.

Pathmaker offers 4 eBook services, all designed to increase your presence online, and improve your book sales from Amazon, iTunes, Nook or Google Play.

  • 1 Blog Post, uploaded — $50 includes the delivery to you of one 400-500 word article good for your company blog, as well as the uploading of that article onto your blogging platform (WordPress or other), for you to review and approve. We can handle one article per month, or 2-3 per week.
  • 1 Blog Post, uploaded with image — $100 includes the delivery to you of one 400-500 word article good for your company blog, as well as the uploading of that article onto your blogging platform, and the creation of a license-clear professional image to enhance your post as well.
  •  1 Webpage, 2,000 words — $250 includes the writing of a robust article about 2,000 words in length, on the topic of your choice, to be installed by your coding team as a webpage on your website. 
  • 1 Webpage, 2,000 words, Optimized — $350  includes the writing of a robust article about 2,000 words in length, on the topic of your choice, to be installed by us (or your team) onto your website, and Search Engine Optimized to an A Moz letter grade for search results in Google / Yahoo / Bing. 
     
  • 1 Webpage, 2,000 words, Optimized with 2 photos — $450  includes the writing of a robust article about 2,000 words in length, on the topic of your choice, and two license-clear photos, to be installed by us (or your team) onto your website, and Search Engine Optimized to an A Moz letter grade for search results in Google / Yahoo / Bing.

 

Content Marketing Services

One of the keys to content marketing services via blogging and writing is ensuring that you understand what the goals of each aspect actually are.  In regard to Pathmaker Marketing’s involvement in this realm, the services we offer include:

  • Blogging
  • Social Media Content
  • Website Writing
  • Landing Page Writing
  • eBook Content
  • Editing Services

BLOGGING

As you undoubtedly already know, when blogging became popular in our society it was a non-business oriented activity.  People would write about everything from which restaurant they ate at the night before to what color they were thinking about painting their living room.  When blogging crossed over into the business realm, however, it took on a special goal all of its own.  Blogging, in the business world, should be used by a businessman so that they can present themselves as an expert in regard to the product or service that they provide.

Understanding this important aspect of content writing, Pathmaker offers blogging services on two different levels:  We can either ghostwrite your blogs, or write the blogs as part of your staff.  The difference, of course, is that if we compose them as a ghostwriter our voice will be in the first person, and we will be writing as though we are you.  As a staff member blogger, we will be quoting you as the authority, but will be writing the blogs in our voice.

SOCIAL MEDIA

Currently there are numerous channels to Social Media, but most roads lead through Facebook or Twitter. In the case of the former, we will maintain your Facebook page, posting new content as frequently as you deem proper and supplement the written content with images and/or videos.  These posts will be geared to drive up engagement and interaction, to get you into the News Feed for viral reach, and also drive Facebookers to your blog or website.

Our expertise in Twitter allows us to develop messages of 140 characters or less, allowing you to send them out. Their goal, which is somewhat similar to that of the Facebook page, is to send people to another locale - either your Facebook page, blog page, or website.

WEBSITE COPYWRITING

Unlike your blog, which is meant to present you as an expert in your field, website pages are meant to give the reader an immense amount of information about you, your business, and what you do or offer.  Typically, your website will have multiple pages, each devoted to a different aspect of your business.  Studies have shown that more is better than less, and that your website needs to be constantly improved by the addition of more content - especially if yours is one of those businesses that notices upgrades and improvements due to technology.

While being an information provider is one of the major goals of your website it definitely is not the only thing it should do.  Rather, it should be able to be a lead generator, or in some cases, even lead to a sale!

LANDING PAGES

Like all of the other aspects of CONTENT MARKETING SERVICES VIA BLOGGING AND WRITING, the landing page has a very specific goal in your marketing plan.  Succinctly, the landing page is dedicated to conversions.  As a result, it can be said that they are more motivational than informational.  

The landing page should offer something, and provide a call to action.  They are used to get leads or make a sale.  The call to action utilized will vary, depending on the objective of that particular landing page.

EBOOK DEVELOPMENT

Without meaning to appear too rudimentary, when it comes to CONTENT MARKETING SERVICES VIA BLOGGING AND WRITING and e-books there are several salient points that need to be understood:

  • An e-book is still a book!
  • E-book refers to basically two different aspects:
    • The format the book will be presented in.
    • The form of marketing that will be needed to make sales a reality.

With the above information in mind, Pathmaker Marketing can assist their clients in three different ways:

  1. We can serve as ghostwriters and actually help you write the book.
  2. We can convert already completed manuscripts that are in a hard copy format to an e-book format. See eBook Publishing.
  3. We can assist in the marketing of the books once they are in the e-book format.

EDITING SERVICES

There is a subtle issue here that is often overlooked - there is a difference between editing and proofreading.  In essence, it can be said that editing is an extreme form of proofreading.  Proofreading, of course, checks for spelling, grammatical, and punctuation errors.  Editing, true editing, on the other hand, might result in content changes and, in some cases, major re-writes.  Our goal, of course, is to offer as extensive of a service as the client desires.

As you can see, when it comes to content marketing services via blogging and writing, Pathmaker Marketing runs the full gamut in regard to what we can offer.  To discuss how we can best assist you with these various services, contact Pathmaker at 623-322-3334.  Randall and the Pathmaker Marketing staff will work diligently to provide you with everything you may want when it comes to your Content Marketing needs!



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