With the advent of Social Networking as a legitimate part of an Internet Marketing Program, Pathmaker Marketing LLC has discovered two excellent tools to assist clients in growing their Footprint on the Internet: Contests and Sweepstakes! Our track record is nearly unbelievable, as we have helped clients go from 500 to 11,000 on their Facebook!
Though somewhat subtle, there is a difference between a Contest and a Sweepstakes. In a Sweepstakes, everyone's name is just put in a "hopper" and drawn. This is great for creating a buzz, and tends to build your Fan base quickly.
In a Contest "something" gets submitted and judged: a jingle, perhaps, or a Review of a New Product. The winner, of course, is selected by a panel of judges and they award the top prize. The Contest allows you to collect a number of Positive Comments about your product. Thus far, we have run a total of three Contests and Giveaways for Tyndale Publishing House, allowing them the opportunity to acquire a wealth of Consumer-Comments they can incorporate into their over-all Marketing Program.
The benefits of the Contest Program are actually several-fold. You do, obviously, get an influx of Positive User Commentaries that can be utilized in numerous ways. The Contest improves Rankings with Google, Bing, and Yahoo. And, it provides you with both E-Mail addresses and an increase in your Facebook presence. So, the E-Mail Addresses and "Beefing Up" of the Facebook are "hard assets," while the Positive Comments are "soft assets."
While the use of Contests and Sweepstakes is an obvious boon for Businesses by enhancing your company's brand, it can be equally beneficial for Charities as well. The programs are especially effective when combined with a local live event. HEART FOR THE CITY, an organization dedicated to improving the lives and conditions of underprivileged youth in the Inner City of Glendale, Arizona, incorporated a Contest and Sweepstakes to coincide with an elegant dinner they planned for February they dubbed A Valentine Affair. Conducted prior to the event, the Contest And Sweepstakes culminated with a drawing at the A Valentine Affair dinner.
To learn how, exactly, you and your Company can benefit from Contests and Sweepstakes you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. Remember, YOU can't win if you don't let OTHERS play!!!
Why not get started right away! Select the package that best fits your budget in the form below, and we'll get right to work on your behalf.