Email Marketing Best Practices | Pathmaker Marketing

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So you are ready to optimize your email results — that’s great!

Ask us about our no-risk opportunities to maximize your email revenues, leads, or results, to help you get the maximum impact out your email marketing efforts. 

Pathmaker offers a variety of email services, all designed to facilitate communication with your constituents, and accommodate your budget.

  • Commissions Only on Revenues — If you have an established or growing email list, Pathmaker might be able to work with you on commissions only. This plan can be beneficial to both of us, as we have the incentive to optimize email revenues for you over the long run, while at the same time assuming some of the risks in the short run. In other words, if our Split Testing efforts do well, you benefit from increased revenues, and we benefit from larger billings, whereas if our efforts fail, you don't have to pay for that. Reach out if this plan is of any interest to you, and we can talk about it further.
  • Monthly or Weekly eNewsletters — Our $250 fixed price plan includes all the conceptual work, writing, design, coding and professional blasting of a company eNewsletter edition, implemented on a monthly, bi-monthly or weekly basis. 
  • Spot Email Design, Coding and Blasting — $495 gets a single email solicitation designed, coded and out the door, typically with a resend to non-opens three days later, and reports on results.
  • Spot Email & Landing Page Design, Coding and Blasting — $995  includes a single email and landing page designed and coded, then email blasted, with a resend to non-opens three days later, and reports on results. 


Email Marketing Best Practices

Nearly every business uses email these days. But understanding its full potential, especially as it pertains to building a successful business, may be an area for further learning.

You don’t have to have an online business to harness the incredible power of email marketing. However, if your business is even partially promoted or conducted online, email marketing should be an integral part of your overall marketing program. And you'll want to employ Best Practices to optimize its fullest potential for your company.

The biggest reason businesses fail to include email in their overall marketing program is not because they fail to see the potential, but because they lack the resources and the expertise to plan and execute effective email campaigns. This takes know-how that includes email marketing best practices that cover the correct testing protocols, proper content, optimized designs, best tracking and reporting, and even the right timing to achieve the best results.

Pathmaker’s digital marketing agency understands these areas. We've been in the trenches in email marketing for over a decade now, and can help your business use email to generate more leads or revenues, become more profitable overall, and achieve optimal success through email marketing.

In fact, we are so confident that we can bring value to our clients in their email marketing and email fundraising efforts that we assist many clients on a straight-up commission. On what can be basically classified as emailing on a commission to gross revenue generated, we stand side by side with our clients making their E-mail Marketing Program a success. Several case studies below show just how successful we have been:


         # 1                               6                            $ 749,106

         # 2                               7                            $  654,197

         # 3                               2                            $  190,887 

         # 4                                9                           $   89,314 (using only autoresponders)

  There are a number of additional services that we offer that supplement our client’s Email Marketing Programs. These include, but are not limited to:

  • eNewsletter Development
  • Blog Promotions
  • Email Solicitations
  • Email Autoresponder Campaigns
  • Transactional emails
  • Behavioral-based Email Communication

With the amount of experience, and success that we have in the Email Marketing realm over the past decade, we feel safe in saying that all of the Email Services we practice can help your company reach new levels in your email marketing. Our sequence of Email Marketing Best Practices include, but are not limited to:

  • Split Testing of Creatives
  • Optimization of Emails
  • Optimization of Landing Pages
  • Optimization of Checkout Processes
  • Complete ROI Tracking

Contact us at Pathmaker and let us show you all the possibilities of your E-mail Marketing Program.

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