Email Marketing Best Practices
Nearly every business uses email these days. But understanding its full potential, especially as it pertains to building a successful business, may be an area for further learning.
You don’t have to have an online business to harness the incredible power of email marketing. However, if your business is even partially promoted or conducted online, email marketing should be an integral part of your overall marketing program. And you'll want to employ Best Practices to optimize its fullest potential for your company.
The biggest reason businesses fail to include email in their overall marketing program is not because they fail to see the potential, but because they lack the resources and the expertise to plan and execute effective email campaigns. This takes know-how that includes email marketing best practices that cover the correct testing protocols, proper content, optimized designs, best tracking and reporting, and even the right timing to achieve the best results.
Pathmaker’s digital marketing agency understands these areas. We've been in the trenches in email marketing for over a decade now, and can help your business use email to generate more leads or revenues, become more profitable overall, and achieve optimal success through email marketing.
In fact, we are so confident that we can bring value to our clients in their email marketing and email fundraising efforts that we assist many clients on a straight-up commission. On what can be basically classified as emailing on a commission to gross revenue generated, we stand side by side with our clients making their E-mail Marketing Program a success. Several case studies below show just how successful we have been:
CLIENTS # OF YEARS AMOUNT RAISED BY EMAIL
# 1 6 $ 749,106
# 2 7 $ 654,197
# 3 2 $ 190,887
# 4 9 $ 89,314 (using only autoresponders)
There are a number of additional services that we offer that supplement our client’s Email Marketing Programs. These include, but are not limited to:
- eNewsletter Development
- Blog Promotions
- Email Solicitations
- Email Autoresponder Campaigns
- Transactional emails
- Behavioral-based Email Communication
With the amount of experience, and success that we have in the Email Marketing realm over the past decade, we feel safe in saying that all of the Email Services we practice can help your company reach new levels in your email marketing. Our sequence of Email Marketing Best Practices include, but are not limited to:
- Split Testing of Creatives
- Optimization of Emails
- Optimization of Landing Pages
- Optimization of Checkout Processes
- Complete ROI Tracking
Contact us at Pathmaker and let us show you all the possibilities of your E-mail Marketing Program.