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Search Engine Marketing Explained

Search Engine Marketing is an important part of your online marketing toolkit. When people want to find a product, service or piece of information, the typically head straight to Google, Yahoo, Bing, AOL or other search engine. To make your website the marketing powerhouse it can be, you need to make sure your site is on the first page of search results. Most people don?t look beyond page 1, so that?s where you need to get yourself listed. At Pathmaker Marketing, we employ five strategies to help our clients to get there.


We?re not talking about just any old blog ? we?re talking about a compended blog. For this type of blog, you need to strategically select keywords that are both relevant to your organization and fairly easy for you to break into in search engines. The tool that Pathmaker Marketing uses offers the ability to have multiple blogs using your keywords, and then it will automatically populate appropriate blogs with each blog entry you submit. This strategy will vastly improve your ability to be seen by search engines.


Again, there is a strategy here. You want links from as many appropriate places to your website as possible to increase your visibility to search engines. The process Pathmaker Marketing uses for link building will get your both national and local links.

Social Media

It?s what people are doing these days ? Facebook, MySpace, Twitter, Linkedin and many others that apply specifically to your organization. There is both an art and a science to using social network to your advantage to get qualified traffic to your site. Pathmaker Marketing can help you determine which social marketing sites are most appropriate for you, help you sort through how to strategically set up, design and use the accounts.

Pay Per Click Advertising

This will jump start your Search Engine Marketing efforts. With Pay Per Click (PPC), you place ads on search engines such as Google and only pay when someone clicks. You?ll want to take those people to a dedicated landing page that contains the right information and calls to action and focuses people toward the action you want them to take.

Search Engine Optimization

Optimizing pages on your website for the keywords that are strategic to your business will help get you to the top of search engine listings when someone searches one of those keywords. Pathmaker Marketing uses a tool to get the most of out of your SEO efforts, and we?d like to schedule a private consultation with you to discuss how we can help you. Click Here to learn more and schedule you private consultation now.

For more information on any or all of these strategies, give us a call at 623-322-3334 or visit us at www.pathmakermarketing.com.

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