"Marketing" is a term that many Churches and Non-Profits balk at. The reality is, however, that when you have a product or service that you want to disperse to the general public and there are other products or services that are competing for your Target Marketís time or money, if you donít "market" your product/service better than the competition you will never be able to share your product/service with that Target Market. In other words, if you canít get the Salvation Story to the Lost they never will become part of the found!!!! So, as "tainted" as Marketing may sound, those organizations that are enjoying success today are the ones who know how to Market themselves - - and that includes Churches and Non-Profits!
The key, as you can see, is to determine what, exactly, the "bottom line" where objectives are concerned is. For discussion herein, we will deal with the Charity. As the "bottom line" objective is to build your donor list, you must first start by coming up with ways to build your list of interested people to contact. Once you identify these individuals, you can then concentrate on moving them up the "Donor Ladder." This can perhaps, be best pictured as a pyramid (DESIGNER - - PLEASE PUT A PRYAMID IN HERE WITH THE FOLLOWING LEVELS IN THE ORDER INDICATED, GOING FROM BOTTOM TO TOP: PEOPLE WHO SHOWED AN INTEREST - 1 TIME DONORS - OCCASSIONAL DONORS - FREQUENT DONORS - REGULAR DONORS - MAJOR DONORS - LIFE TIME DONORS.)
We understand that this is a lot to absorb, and that is why we here at Pathmaker Marketing LLC would be more than happy to help you develop your Marketing Strategy. What our talented and experienced experts will be helping you with is the development of a STRATEGIC MARKETING PLAN. This can be as comprehensive as you desire, but, as you can imagine, will cover far more than just "hire more sales people." Marketing, true Marketing, is the Effective Combination of :
Product, Price, Presentation, Distribution, Research
To learn how, exactly, you can develop a Strategic Marketing Plan for your non-profit, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, a valid Marketing Program is important to you, and can be easily accomplished with the help of Pathmaker Marketing LLC!