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Do You Need Help with Email Marketing?

If yours is an enterprise that can be considered "B to C” - Business to Consumer - then E-mail Marketing is something that you not only need to be aware of, but need to be participating in. This is especially true if "coupons” can serve a vital role in your Marketing Program. With Restaurants and certain Retail Shops, E-Mail Marketing is pretty apt to be your ticket to "Marketing Paradise.” And, the talented and experienced experts at Pathmaker Marketing LLC stand ready to help you ride the Express Train to E-Mail Marketing Success!

In order to explain the process in detail, let’s use a Restaurant and a Sporting Goods Store as our examples as to how the program works. To begin with, we need to realize that there are two major challenges in implementing an effective E-Mail Marketing Program: Building your contact list and coming up with viable offers to send to your list. The key to building your list is that you have to provide a reason for people to join. In the case of the Restaurant, you might offer a "2 for 1” coupon, or a "20% Off” your next order when they sign up. You provide patrons the opportunity to enroll while they are in your establishment, and at that time you explain that future coupons will be forthcoming when they "enroll” with you.

Once you have a list to work with, you can start your E-Mail Marketing Program. You might send out coupons for Karaoke Night, or for Holiday Discounts, or maybe even to join you for Monday Night Football. It is important to remember that an E-Mail Marketing Program is primarily to provide your business with "spikes,” corresponding to the event or holiday. Inasmuch as E-Mails tend to have a short "shelf life,” this is not necessarily a good way to build your "branding” - that would better be accomplished through Directories.

For the Sporting Goods store it would be very similar, but you might want to offer "how to” classes for those who are members of your contact list. You might also promote a "One Day Sale” or a "Week End Event.” While Restaurants might take advantage of Holidays, the Sporting Goods Store might benefit from the various seasons - Hunting, Fishing, Baseball, etc. An E-Mail inviting your contact list members to attend a class titled "A one day Guide to tying Flies” would serve a number of purposes: 1) It would help you determine your clients area of interest and 2) it would set the stage for increased sales regarding Fly Fishing!

Regardless of the type of business you own and/or are promoting, there are several important facts you need to keep in mind when building your E-Mail Program. Most importantly, perhaps, is the fact that you will want to design your coupons in HTML. This not only allows you to develop and forward an "attractive” coupon that will render properly, it also provides you with the means to "track” your E-Mails, allowing you to know how many of them are being opened and even how many recipients are "clicking through.”

To learn how, exactly, you can develop an E-Mail Marketing Plan for you, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, bringing people into your establishment is important to you, and can be easily accomplished with the help of Pathmaker Marketing LLC!