Search Engine Optimization, better known as SEO, has become a 21st century buzzword, having become an absolute necessity for a successful online marketing campaign.
As we explain on our “What is Search Engine Optimization?” page, “Search Engine Optimization is about maximizing the exposure of your site so that it is the most easily recognized (or promoted).”
Local SEO is a critical sub-category of SEO that far too many businesses never address. A well-planned local SEO is a necessity for any business that operates in a single location or in multiple locations.
For example, a Google search for “Mexican restaurants” returns nearly 36 million results. There are a lot of Mexican restaurants in Phoenix, but we are pretty certain that there are not 36 million.
Maximizing for local SEO puts your Mexican restaurant website right in front of the people you want to see it. Successful local SEO is the combining of several techniques that collectively move your page to the top of search engine local rankings – right where you want it to be.
Contact us at Pathmaker to optimize your website for local business.