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Search Engine Marketing

We Can Help You DOMINATE Search Engine Real Estate!

Ever hear the term: location, location location? It refers to where you want to buy real estate. It's sage advice to not put your dream house in a run-down neighborhood if you expect it to gain in value. It's better to have the small house in a good neighborhood than the big house in a bad neighborhood.

There's a similar adage when it comes to marketing your website:
DOMINATE page one real estate in search engines if you expect to turn your website into a revenue powerhouse. When someone searches for a term, and all the listings on page one refer to your organization, you've effectively eliminated the competition on that search term! And Pathmaker Marketing can help you do it. We'll help you use blogs, link building, social media, pay per click advertising, and search engine optimization to dominate search engine real estate, which will bring more visitors to your website. And we'll help you convert those visitors into assets such as emails lists, sales leads, and sales!

 

Contact Us to Today See How We Can Help You
Turn Your Website Into a Revenue Powerhouse
623.322.3334

Through any of our Search Engine Marketing Packages, Pathmaker Marketing can help you employ appropriate strategies to dominate page one real estate for your organization.

This package includes the basics you need to begin securing more real estate for your organization in search engines such as Google, Yahoo and Bing.

  1. Strategic Keyword Research - We will put our powerful tools to work identifying up to 50 relevant keywords that people are using when they search for organizations like yours.
  2. Keyword Prioritization - We will run the keywords identified in Step 1 through our Keyword Difficulty Ranker, which is proprietary software that helps us pinpoint which of those keywords will be relatively easier than others to establish dominate positions for your organization in search engines.
  3. Traffic Conversion Ideas - We will provide 6 strategic suggestions to improve the traffic conversion process on your website. This will help you convert visitors to assets such as email lists, sales leads, and sales.
  4. Volume Link Building - There are various different kinds of inbound links that will help your website get higher rankings in search engines: Volume, Authoritative, Deep and Local. Search engines will see these links as improving your site's "popularity", making them valuable for increasing the site's rankings. This process drives traffic to your site.For this package, we'll work to develop Volume Links (100-300 inbound links to your home page).
  5. Pay Per Click Advertising - We will work with you to set up a Google Adwords account and launch Pay Per Click advertising. The cost for Pathmaker to set up and manage the campaign is included in this package. Advertising costs - the amount you are charged each time some clicks on your ad - will be paid by you directly to Google. We do not "mark up" or broker the exchange of money you pay to Google or other search engines for paid advertising. As a starting point, we request $100 in click through traffic each month for the six month period. (You can increase this Google ad spending amount if desired).
  6. Dedicated PPC Landing Pages - We will coordinate appropriate dedicated landing pages to which all advertising visitors go. This will help convert site visitors into lists, leads or sales for your organization.
  7. Google Conversion Code - We will install Google Conversion Code onto your website to help us identify and report to you which of your keywords are the most successful at driving traffic to your site.
  8. Social Networking - We will work with you to expand your search engine listings on your priority keywords through social networks such as Linkedin, Twitter, Facebook, Myspace, Plaxo, etc.
  9. Accountability - We are accountable to you and will provide a regular Progress Report on our accomplishments on your behalf.

This package includes everything in the Entry Level Package PLUS search engine optimization and most in-depth link building.

  1. Social Networking Growth - We will help you get friends and followers in your social networks and begin promoting your products, services and events through them.
  2. Search Engine Optimization (SEO) - We will identify the 6 most promising keywords for getting search engine traffic to your site and have tweaked your site to convert visitors to assets, then we will begin the process of optimizing various pages on your site to be found by search engines - using the keywords we identified. The goal of this step is to see your website get ranked in the Top 10 listings on Google on your priority keywords. To do this, we will make SEO improvements to your site copy, keyword density, page titles, meta tags, etc.
  3. Search Engine Submissions - We will submit your website up to 25 different search engines, including Google, Yahoo and Bing.
  4. Link Building - We will build upon the Volume Link Building performed in the Basic Package to add the following.
    1. Authoritative Link Building: We will work with you to identify outside sources that are considered experts in your industry and work to establish links from as many of these sources as possible.
    2. Deep Link Building: Each month, we will strive to secure inbound links to subpages on your website.
    3. Local Link Building: We will strive to secure links that show your business, along with other businesses in your area, when someone searches for your keyword in your location.

This package includes everything in the Advanced Package PLUS additional SEO and a powerful blog tool that can significantly increase your organization's presence on the Internet.

  1. Additional Search Engine Optimization We will optimize for an additional 6 keywords, and help you add additional content to accomplish this if necessary.
  2. Blog Marketing - This powerful tool will take you leaps ahead of other blog tools in terms of getting you ranked in search engines. We will:
    1. Design a header and buttons for your calls to action.
    2. Incorporate 15 of your strategic keywords into the blog, giving you one blog for each keyword. Each time you post content to one of the keyword blogs, that content will automatically flow to others of your keyword blogs as appropriate.
    3. Help you reach a critical level of 200 blog entries by offering our expert ghostwriting services to post 2 blog entries per week for each of the 6 months. Our research shows that 200 blog entries is the level at which you will begin to dominate page one real estate in search engines!
    4. We will autoflow the Blog onto the blogging networks (Wordpress, Blogger, LiveJournal, Xanga, Vox, etc.

* Entry Level and Advanced Packages are for a 6-month contract, and and Premium Package is for a 1-year contract. All fees must be paid in advance each month by credit card or check.

If you are interested & would like to be contacted, please fill out the form below.


Randall Mains, Co-Owner, Pathmaker Marketing

At Pathmaker Marketing LLC it's our desire to help you implement a successful website that is more than a fancy billboard, but rather a hard-working marketing tool that can drive revenue growth for your organization and generate additional support for your ministry initiatives. Schedule your private consultation today and we'll do our best to see if we can be of service on your behalf.


Randall Mains, Co-owner

 
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