Search Engine Optimizing Your Website for Page One
Rankings in Google, Yahoo and Bing.
Before elaborating on how our SEO Services can help improve your website rankings, it is important that we share with you exactly what SEO is. In the simplest of terms, SEO is an acronym for Search Engine Optimization. SEO is the process of improving your web pages so they have a decent shot of showing up on the first page of search results from Google, Yahoo or Bing.
The goal of SEO is to make the Search Engines "happy" with your website so that they display your website prominently in the search results, ideally on page one. That's your holy grail. To accomplish that objective, it’s important to understand what makes search engines happy.
Search engines need to be able to understand what your webpages are about. Webpages are comprised of various combinations of code, copy, images, sound and video. For the most part, Search Engines can understand code and copy. Images, videos and audio – not so much!
The optimization process enable search engines to better recognize the images, videos and audio, which they cannot see or watch or hear like we can, along with the code and copy that they can read. The process revolves around the Meta Content – behind the scenes code of your webpage that clarifies what the page copy, images, and videos are about, as well as the page content we see online.
Typicall, any webpage can be search engine optimized for a couple of phrases. For example, this page is optimized for the phrases “seo services”, "seo services glendale" and “seo services glendale az.”
Pathmaker SEO Services include:
1. Optimizing Your Website for your company name and primary brand names.
Your company name and brands are important to your business.
Proctor & Gamble owns hundreds of home and healthcare consumer product brands like Olay, Crest, Dawn, Ivory, Scope, Downy, Clairol, Vicks, Cheer, Cover Girl, Oral-B, Cascade, Head & Shoulders and Pepto-Bismol. They need SEO on their all their brand names as well as their company name.
This process makes it easy for anyone currently acquainted with your company or brand names to find your website. You want the search results to return your website at the top of the list. Otherwise, search results will return someone else’s comments about your company or brands, and that conversation might be positive, neutral or derogatory.
2. Targeting Keywords.
Keywords are also known as “search terms.” Keywords cause your business or brands to show up when someone searches for the type of product or service you offer. Keywords don't include your names or brands. For example, we optimized this web page for “seo services” so that it will enhance the chance of us being found when someone searches for “seo services” or a local variation like “SEO Services Glendale AZ.” They may have never heard of Pathmaker Marketing, but should be able to find us because we show in the results of searches for those keywords.
Targeting the best keywords is one of the more difficult and ongoing components of Search Engine Optimization. It typically requires thoughtful Keyword Research to identify the search terms that best promote your company and optimize your website for those terms.
Once identified, these terms get woven into your on-page optimization, content development, external and internal link building, social media mentions, citations and other tried and true white-hat techniques designed to convince the search engines that your page is worthy of being displayed on the first page of their search results.
Multiple rounds are often necessary to move your rankings from latter pages to the first.
3. Providing Local SEO Services.
This involves other internet properties that need to be created or optimized, including your Google Places accounts, Bing Local, online directories, and local directories. The goal of which is to get your business recognized in local search engine results.
See our page dedicated to Local SEO.
4. Providing Reputation Management for Your Priority Names.
This kind of SEO refers to high-priority individuals who are associated with your business whose online reputations are important to your success. This may include your CEO, board members, or someone who is endorsing your company or product. If those people do not have an online presence that you have established for them, then Google, Yahoo or Bing is likely to fill in the gaps from other sources, some of which may be questionable or negative.
Examples of this include search results which show that someone with the same name as your CEO who is a convicted felon. You know that's not your CEO, but other people may not.
The ultimate goal of Search Engine Optimization, aka SEO Services, is to get your website or other web properties to display on the first page of search results, so people can easily find you and click through to your website. Once there, they can be engaged to join your lists, submit a lead inquiry, purchase or donate.
Most Search Engine Optimization efforts are ongoing endeavors. Although your web pages may be get "A” grades as far as their on-page optimization goes, that is usually not enough to get you a “page one ranking.” A lot depends on your competition, too. You need to continually improve and increase your content, build links and monitor your rankings.
It is important to understand that, if you don't fight for those rankings, others will, and your online business visibility will slowly give way to your competitors. Pathmaker Marketing can handle your SEO and improve your online success with a first-class Search Engine Optimization plan.