Web Developer Tools & Website Development Options
One of the most basic challenges facing any business in today's "high tech” digital environment is setting up a website that is affordable, manageable and able to achieve your marketing objectives.
One of the issues complicating this is the fact that you may not know what some of the better website development options are, or which web developer tools are most economical, manageable and capable for effective marketing.
We have summarized various options for website development that we recommend for their strengths in these various vital areas:
- WordPress websites (widespread, economical, manageable, easy to SEO)
- SiteApex websites (secure, economical, manageable, easy to SEO, premium 24/7 support)
- Volusion ecommerce stores (manageable, easy to SEO, #1 hosted platform with 24/7 support)
- Custom websites (original and unique, customized to specific needs)
WORDPRESS WEBSITES OR BLOGS
There is no doubt that WordPress is a worthy option, as it has been downloaded in excess of 45 million times, making it the #1 blogging and publishing platform on the web. In fact, it reportedly powers almost twenty percent (20%) of the entire Internet.
The foundation we prefer includes installing WordPress on the host of your choice, laying down the Genesis Framework, picking a theme that will work for your design, installing Yoast for SEO purposes, and selecting a theme. For the most part, once the WordPress development process is done, you can self-manage your site, which keeps your monthly maintenance fees low. However, and this is most important, because of the fact that you get no live support from WordPress, you will want to retain Pathmaker on a maintenance plan as a form of backup.
Inasmuch as WordPress is free, you get a large number of the significant components of your website for free. Pathmaker can modify and customize the site as the client deems necessary.
WordPress is a robust, economical platform that you can manage to a large degree on your own (Copy Changes; Photo Swaps), but you will want professional tech support for numerous issues and items that you are not able to handle (Customizations, Integrations, Plugins, Automations, etc.).
In many ways, SiteApex is much like WordPress (tons of features, a full back-end administrative panel) but with one major difference – it comes with "24/7” technical support and a rock-solid guarantee.
One of the best ways to understand the difference is to compare them to buying a car:
- WordPress is like buying a car without a warranty.
- SiteApex is like buying a car with a warranty.
If any source code on your SiteApex website malfunctions, we fix it, no questions asked. As a result, any "repairs” your SiteApex website might need would be accomplished with no additional charges to you. Furthermore, this is a platform that you can easily manage internally.
In essence, SiteApex provides you with "Premium Hosting.” With WordPress you would pay a company, like GoDaddy, a monthly fee for hosting your website. But if repairs are needed, you're on your own. With SiteApex you pay a $50 per month fee for hosting and premium 24/7 tech support. You also get access to our technical support team at anytime for advice, assistance, or to fix anything in your website code that is malfunctioning, available 24/7 with no extra charge.
SiteApex is a robust, economical platform that you can manage to a large degree on your own (Copy Changes; Photo Swaps, Content Uploads), but you also get 24/7 professional tech support for numerous issues and items that you are not able to handle (Customizations, Integrations, Plugins, Automations, etc.).
Examples: Occasions By The Bay | Carleton Place | Moore Details Bookkeeping | PECFDC | Dr. Gosain Dental Office
VOLUSION ECOMMERCE STORES
When it comes to e-commerce sites, there are two basic kinds: a "hosted” platform and an "unhosted” platform. Utilizing a "hosted” site is like leasing space on the internet. You have to pay a monthly fee, but there is no upfront charge for setting up your store. This is typicaly an advantage in that you avoid the substantial expense of building your store from the ground up. Also, if yours is a unhosted site, you will likely need a full time tech person to manage it.
Pathmaker is a proponent of, and usually uses, Volusion when setting up e-commerce sites for clients. Pathmaker is a Premier Expert with the Volusion format. However, at a client’s request, we can install and work with a different e-commerce platform.
Volusion is a top-rated, hosted e-commerce platform available at a reasonable cost. And, "24/7 Support” is included in the monthly license fee.
As the name indicates, this particular type of website is made to order and built to your specifications. As part of the process, Pathmaker can both design the site and recommend the best options. When you come to us, you can either bring a list of what you want to include or we can create a list that will best meet your objectives.
If your needs are unusual or unique, this is the route to go. Your site would probably be coded from scratch, but, theoretically, could be accomplished via a platform.
Custom websites are a solution for someone who has specific, unique needs or requests.